Month: April 2019

Loriann is the Director of UK for Redhill and is based in London, the United Kingdom. She leads Redhill UK and is building a full-service practice with a focus on being a true communications partner to brands in the UK as well as brands looking to expand into the UK market.

​An experienced comms practitioner and creative PR specialist with more than 14 years’ experience working in integrated, strategic and creative communications in the UK and EMEA markets, Loriann has had stints in a number of the UK’s most influential agencies, learning and growing, and bringing energy, passion and creativity to every role. She believes in the power of PR to make a difference and sit within culture.

Loriann has worked ​with some of the world’s most exciting, innovative and high-profile brands. These include Microsoft, LEGO, Gillette and eBay, as well as UK heavy hitters TUI, cinch, Halfords, Sky and Coral, for whom she has delivered insight-driven strategic comms, creative conversation-starting campaigns, authentic and relatable influencer programmes, perception-changing public relations and attention-grabbing stunts.​

Outside of work, Loriann can be found dancing with her friends, hanging out by the sea, travelling, or wearing sequins.

Pavan Sahu is a Deputy Managing Director of Redhill. He oversees the India, Indonesia and Singapore markets, providing strategic counsel on corporate communications, public relations, social media and branding, new business development, talent and crisis management for all accounts within the region.  

Pavan has 15 years of experience in communications and has executed many campaigns for global clients. He has led client work in sectors such as technology, finance, FinTech, cryptocurrency, retail, e-commerce, education, aviation, healthcare, logistics and fast-moving consumer goods (FMCG).  Marquee clients and brands he has worked with include Danone, Truecaller and Crayon at Redhill, as well as Sony, HDFC Life, Xylem Inc and Network 18 previously. 

Prior to joining Redhill, Pavan was an Assistant Manager of Corporate Communications, PR, Digital & Brand for Sony Pictures Networks India (SPN), where he was responsible for branding and policing, digital marketing and social media as well as internal and corporate communications. He also co-founded Yellow Communications, a brand and PR consultancy, and has previously held marketing and PR roles in BMW India and MSLGROUP India. 

Pavan and his team have won several accolades for Redhill. In 2022, he and his team in India won bronze in the Reputation and Issues Management category at the PR Awards Asia 2022 for their crisis communications strategy for Builder.ai. In 2021, he led his Indonesia team to win the Merit Award for Outstanding Brand/Product/Service launch at the PRISM Awards 2021 for their work with Danone. 

Pavan has a Master of Business Administration (MBA) in Marketing Management from the Mumbai Educational Trust League of Colleges, as well as a Bachelor of Mass Media from R.D. National College in Mumbai, India. He has also completed a Design Thinking certification course with KPMG India. An enthusiast of the arts, he has acting certifications and has organised music festivals and musicals. He has also modelled in advertisements and promotions and holds a black belt in Budokan karate. 

Marta Bigio is the Senior Director, Sustainability at Redhill. She oversees Redhill’s internal sustainability projects under the Greenhill initiative and provides client counsel in sustainability-related affairs. These include but are not limited to Redhill’s clients in the electric vehicle (EV), carbon credits and plant-based spaces, as well as non-governmental organisations (NGOs). 

With over 15 years of in-house and agency experience, Marta has contributed her expertise in brand positioning, corporate communications, media relations and crisis management to some of the world’s leading brands, and now specialises in helping companies and NGOs tell their sustainability stories. Some of her past clients in other roles include, Unilever, Mars, Heineken, NBC Universal, JCB, Suntec and the Singapore Science Center. 

Marta began her communications career with stints at ModaLisboa and Hill & Knowlton in Portugal. She then joined Crocs, Inc in the Netherlands and later moved to Spain to become the Communication Director of Mars, before settling in Singapore as an Account Director of AKA Asia. Her last role before joining Redhill was as the Global Senior Communications Manager, Sustainable Sourcing of Unilever, where she translated Unilever’s sustainable sourcing initiatives into compelling stories to create awareness and engage internal and external stakeholders. 

Marta has a Masters in Marketing and Advertising from the Escola Superior de Comunicação Social in Lisbon, Portugal. She also has a bachelor’s degree in Media Studies and Communication from the Polytechnic Institute of Setúbal, Portugal. An active hiker and trekker, she counts Mount Kilimanjaro among her conquests and has her sights set in Nepal next.  

Farah is a Senior Director based in Singapore. Specialising in tech and finance, she is responsible for leading strategic development for key businesses – as well as to seize business opportunities that will elevate Redhill’s position in the region.​

Farah’s journey in public relations and communications started in 2010 with Ogilvy Public Relations, where she worked with brands from various industries – Shell Malaysia, Pfizer, Sunway Group and others. Since then, she has also been with Leo Burnett and Edelman Malaysia.

Prior to Redhill, Farah was a business lead for SPAG, a start-up PR firm based in Singapore. She launched the firm’s presence in Malaysia and grew its portfolio to include the Central Bank of Malaysia, Capital Markets Malaysia, IOUpay and Novartis.

Fernanda Nidecker is a Director at Redhill. She oversees PR and Digital accounts in Singapore providing strategic counsel on public relations, communications, social media and performance marketing.

She started her career as a multi-lingual journalist with over 10 years of international news desk experience in leading newspapers Brazil and at the BBC in London, where she developed strong storytelling, editorial and presentational skills in some of the most challenging environments. ​

She then transitioned into PR and digital marketing, creating campaigns and managing European media communications for major Brazilian companies, including Petrobras, Norte Energia and senior political figures.  Fernanda also worked with a number of brands in the corporate and retail sectors in the UK leading digital strategies to increase brand visibility across multiple online channels, grow online communities and drive sales. 

Before joining Redhill, Fernanda developed and implemented social media and PR strategies for the MDU, the UK’s biggest healthcare professional indemnity provider with over 200,000 members.

She holds a bachelor’s degree in Journalism and Communications from Universidade Federal Fluminense from Brazil, and a Masters Degree in Media and Sociology from Universite de Paris, in France. Outside work, Fernanda can be found baking cakes, cycling with her two children or on the yoga mat.