LinkedIn Thought Leadership

Social Media

Brief

To position VP Bank as a thought leader in the wealth management, private banking and intermediary spaces on LinkedIn.

The Redhill Way

In developing a LinkedIn strategy that was aligned with our integrated communications efforts to build awareness and thought leadership of the bank, Redhill created and launched an affiliate page for the Asian market to reach target audiences with relevant content. As part of the content strategy, we identified five content types - spokespeople profiling, thought leadership, on-ground content, curated content, and products and services – that would encourage greater engagement among followers. We then created content for each type that resonated with the respective target audiences.

Results

Over 300 new followers in the first five months

6.4% average organic engagement rate

145,000+ total content impressions