Farah is a Senior Director based in Singapore. Specialising in tech and finance, she is responsible for leading strategic development for key businesses – as well as to seize business opportunities that will elevate Redhill’s position in the region.​

Farah’s journey in public relations and communications started in 2010 with Ogilvy Public Relations, where she worked with brands from various industries – Shell Malaysia, Pfizer, Sunway Group and others. Since then, she has also been with Leo Burnett and Edelman Malaysia.

Prior to Redhill, Farah was a business lead for SPAG, a start-up PR firm based in Singapore. She launched the firm’s presence in Malaysia and grew its portfolio to include the Central Bank of Malaysia, Capital Markets Malaysia, IOUpay and Novartis.