Farah is a Senior Director based in Singapore. Specialising in tech and finance, she is responsible for leading strategic development for key businesses – as well as to seize business opportunities that will elevate Redhill’s position in the region.
Farah’s journey in public relations and communications started in 2010 with Ogilvy Public Relations, where she worked with brands from various industries – Shell Malaysia, Pfizer, Sunway Group and others. Since then, she has also been with Leo Burnett and Edelman Malaysia.
Prior to Redhill, Farah was a business lead for SPAG, a start-up PR firm based in Singapore. She launched the firm’s presence in Malaysia and grew its portfolio to include the Central Bank of Malaysia, Capital Markets Malaysia, IOUpay and Novartis.